We build and back digital‑first businesses.
BELENI GROUP is a privately held holding company based in Lyon. It owns stakes in a small number of companies operating in online education, consumer products and wellness, and supports them as a long-term shareholder.
No outside capital, no fund structure. The group invests its own resources and works alongside the founders of the companies it holds.
The group
What BELENI GROUP does
Shareholdings
Equity stakes held for the long term, usually with a founder or a partner at the helm of the company.
Management services
Support provided to group companies: marketing, customer acquisition, structuring and financial oversight.
Selective investments
Occasional minority positions in early-stage ventures, taken with a patient horizon.
Companies
Among the group companies
BELENI GROUP holds a stake in each of the companies below. Each one is run by its own team and has its own website.
Digital media
Maison Bloom
Digital media publishing company in the field of wellbeing and personal development.
E-commerce
Maison La Lune
Online store for home accessories and teas, made in France.
Fitness
Leaf Circle
Premium fitness club in Lyon, with coaching and group classes.
At a glance
Founded
2018
Based in
Lyon, France
Ownership
Privately held
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